Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

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Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today′s digital–first, omni–channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step–by–step roadmaps for optimizing your customer experience to gain a competitive advantage.

Statement of Responsibility

Author(s)

Wright, Travis - Personal Name
Snook, Chris - Personal Name

Edition

Call Number

658.81 Wri d

ISBN/ISSN

9781119291701

Subject(s)

Business Strategy
MArketing Manage

Classification

658.81

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2016

Publishing Place

New Jersey

Collation

266p

Specific Detail Info

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