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Innovation Strategy and risk in Construction: Turning Serendipity Into Capability
Innovation Strategy and risk in Construction intregates insight from business and government leaders with contemporary research, to help built environment profesionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations. Accesible and full of practical examples, the book argues that traditional business strategies which seek to systematise innovation and eliminate uncertainty need to be balanced with more flexible approaches which acknowledge and harness uncertainty.
Loosemore, Martin - Personal Name
690 Loo i
9780415675994
690
Text
English
Routledge
2014
London
268p
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