Understanding the Hospitality Consumer

Understanding the Hospitality Consumer Williams, Alistair Primary Author mixed material bibliography New York Routledge 2015 monographic en English 261p Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Consumer Behaviour in Tourism Consumer Behaviour 658.83429781138134720 Podomoro University Digital Library 658.8342 Wil u 2017.06.2172 My Library 658.8342 Wil u understanding_the_hospitality_consumer.jpg.jpg 1855 2017-05-23 10:13:34 2017-05-23 10:14:06 machine generated