Understanding the Hospitality Consumer

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Understanding the Hospitality Consumer

Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.

Statement of Responsibility

Author(s)

Williams, Alistair - Personal Name

Edition

Call Number

658.8342 Wil u

ISBN/ISSN

9781138134720

Subject(s)

Consumer Behaviour
Consumer Behaviour in Tourism

Classification

658.8342

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2015

Publishing Place

New York

Collation

261p

Specific Detail Info

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