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The Routledge Handbook of Hotel Chain Management


Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.
Ivanova, Maya - Personal Name
Ivanov, Stanislav - Personal Name
Magnini, Vincent - Personal Name
647.94068 Iva r
9781138805057
647.94068
Text
English
Routledge
2016
New York
555p
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