Cooper, Donald R Primary Author Schindler, Pamela Primary Author mixed material bibliography New York McGraw-Hill 2014 monographic 12th en English

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692p The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Business Research 650.079781259070952 Podomoro University Digital Library 650.07 Coo b 2017.06.2191 My Library 650.07 Coo b 2017.06.2192 My Library 650.07 Coo b business_research.jpg.jpg 1862 2017-05-23 14:34:12 2017-05-23 14:34:53 machine generated