Business Research Methods

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Business Research Methods

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Statement of Responsibility

Author(s)

Cooper, Donald R - Personal Name
Schindler, Pamela - Personal Name

Edition

12th

Call Number

650.07 Coo b

ISBN/ISSN

9781259070952

Subject(s)

Business Research

Classification

650.07

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2014

Publishing Place

New York

Collation

692p

Specific Detail Info

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