Frost, Warwick Primary Author Laing, Jennifer Primary Author mixed material bibliography Australia Cengage Learning 2011 monographic en English

Text

137p This text takes a strategic management approach to understanding events, using cases or examples drawn predominantly from Asia, Australia and Europe. This approach focuses on events in terms of their purpose and strategic goals, including but not limited to their relationship with destination image and tourism and links with social capital and community development. The text incorporates current theoretical and methodological developments related to festivals and events research. Events Management Organizations 380.069780170222426 Podomoro University Digital Library 380.06 Fro s 2017.06.2189 My Library 380.06 Fro s strategic_management_of_festival.jpg.jpg 1870 2017-05-23 15:57:46 2017-05-23 15:58:07 machine generated