Strategic Management of Festivals and Events

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Strategic Management of Festivals and Events

This text takes a strategic management approach to understanding events, using cases or examples drawn predominantly from Asia, Australia and Europe. This approach focuses on events in terms of their purpose and strategic goals, including but not limited to their relationship with destination image and tourism and links with social capital and community development. The text incorporates current theoretical and methodological developments related to festivals and events research.

Statement of Responsibility

Author(s)

Frost, Warwick - Personal Name
Laing, Jennifer - Personal Name

Edition

Call Number

380.06 Fro s

ISBN/ISSN

9780170222426

Subject(s)

Events
Management Organizations

Classification

380.06

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2011

Publishing Place

Australia

Collation

137p

Specific Detail Info

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