Hall, Michael Primary Author Mitchell, Richard Primary Author mixed material bibliography USA Routledge 2015 monographic en English

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344 hlm. Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: - 'How to' and 'how not to' case studies based on international examples - A guide to further reading and websites - 'Issues to consider when marketing' section as a means of self-evaluation - 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. Wine Marketing Wine 641.29781138133921 Podomoro University Digital Library 641.2 Hal w 2017.06.2183 My Library 641.2 Wine_Marketing.jpg.jpg 1871 2017-05-23 16:04:12 2018-02-15 11:01:42 machine generated