Wine Marketing a Practical Guide

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Wine Marketing a Practical Guide

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
- 'How to' and 'how not to' case studies based on international examples
- A guide to further reading and websites
- 'Issues to consider when marketing' section as a means of self-evaluation
- 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Statement of Responsibility

Author(s)

Hall, Michael - Personal Name
Mitchell, Richard - Personal Name

Edition

Call Number

641.2 Hal w

ISBN/ISSN

9781138133921

Subject(s)

Wine
Wine Marketing

Classification

641.2

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2015

Publishing Place

USA

Collation

344 hlm.

Specific Detail Info

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