Events Marketing Management

Record Detail Back

XML

Events Marketing Management

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events.

Statement of Responsibility

Author(s)

Reic, Ivna - Personal Name

Edition

Call Number

394.2 Rei e

ISBN/ISSN

9780415533577

Subject(s)

Special Event

Classification

394.2

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2017

Publishing Place

New York

Collation

292p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...