A Skill-Building Approach 7th edition Sekaran, Uma Primary Author Bougie, Roger Primary Author mixed material bibliography United Kingdom Wiley 2013 monographic 7th en English

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423 hlm. Research Methods for Business: A Skill–Building Approach is a concise and straightforward introduction for students to the world of business research. The skill–building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up–to–date guide on business research for the aspiring future manager. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business – such as human resources management, strategic management, operations management, finance, accounting, and information management – to provide students with a comprehensive overview of the applications of research methods. Research Method for Business Research Methods Business 650.0729781119942252 Podomoro University Digital Library 650.072 Sek r 2017.06.2188 My Library 650.072 Sek r Research_Method_For_Business_Uma.jpg.jpg 1883 2017-05-24 14:58:30 2018-03-29 15:49:02 machine generated