Integrated Marketing Communication

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Integrated Marketing Communication

Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand.

Statement of Responsibility

Author(s)

Chitty, Bill Dkk - Personal Name

Edition

4th

Call Number

658.802 Chi i

ISBN/ISSN

9780170254304

Subject(s)

Marketing Management

Classification

658.802

Series Title

GMD

Text

Language

Indonesia

Publisher

Cengage Learning

Publishing Year

2015

Publishing Place

Australia

Collation

477p

Specific Detail Info

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