Reputation Strategy and Analytics in A Hyper-Connected World

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Reputation Strategy and Analytics in A Hyper-Connected World

Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.

Statement of Responsibility

Author(s)

Foster, Chris - Personal Name

Edition

Call Number

659.2 Fos r

ISBN/ISSN

9781119052494

Subject(s)

Public Relations
Management Communication

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2016

Publishing Place

New Jersey

Collation

131p

Specific Detail Info

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