The Quest for Competitive Advantage: Concepts and Cases 20th edition Thompson, Arthur A. Jr. Primary Author Peteraf, Margaret Primary Author Gamble, John E Primary Author mixed material bibliography New York McGraw-Hill 2015 monographic 20 en English

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442p Content: Part 1 : Concepts and Techniques for Crafting and Executing strtaegy Part 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy Part 3 Evaluating a Company's External Environment Part 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Part 5 The Five Generic Competitive Strategies PArt 6 Strengthening a Comapny's Competitive Position Part 7 Strategies for Competing in International Markets Part 8 Corporate Strategy Part 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Part 10 Building an Organizing Capable of Good Strategy Execution Part 11 Managing Internal Operation Part 12 Corporate Culture and leadership Strategic Management 658.4019789814670890 Podomoro University Digital Library 658.401 Tho c 2017.06.2251 My Library 658.401 Tho c 2017.06.2252 My Library 658.401 Tho c images_%281%29.jpg.jpg 1945 2017-06-05 15:29:16 2019-12-10 10:18:34 machine generated