Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 20th edition

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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 20th edition

Content:
Part 1 : Concepts and Techniques for Crafting and Executing strtaegy
Part 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy
Part 3 Evaluating a Company's External Environment
Part 4 Evaluating a Company's Resources, Capabilities, and Competitiveness
Part 5 The Five Generic Competitive Strategies
PArt 6 Strengthening a Comapny's Competitive Position
Part 7 Strategies for Competing in International Markets
Part 8 Corporate Strategy
Part 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Part 10 Building an Organizing Capable of Good Strategy Execution
Part 11 Managing Internal Operation
Part 12 Corporate Culture and leadership

Statement of Responsibility

Author(s)

Thompson, Arthur A. Jr. - Personal Name
Peteraf, Margaret - Personal Name
Gamble, John E - Personal Name

Edition

Call Number

658.401 Tho c

ISBN/ISSN

9789814670890

Subject(s)

Strategic Management

Classification

658.401

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2015

Publishing Place

New York

Collation

442p

Specific Detail Info

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