Convention Management and Service 9th edition

Convention Management and Service 9th edition Abbey, James R. Primary Author mixed material bibliography USA American Hotel & Lodging 2015 monographic 9th en English 663p This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting. Hotel Management 647.940689780866125086 Podomoro University Digital Library 647.94068 Abb c 2017.06.2339 My Library 647.94068 Abb c convention_management_and_service.JPG.JPG 2000 2017-06-09 14:28:38 2018-03-28 16:09:25 machine generated