Convention Management and Service 9th edition

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Convention Management and Service 9th edition

This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting.

Statement of Responsibility

Author(s)

Abbey, James R. - Personal Name

Edition

9th

Call Number

647.94068 Abb c

ISBN/ISSN

9780866125086

Subject(s)

Hotel Management

Classification

647.94068

Series Title

GMD

Text

Language

English

Publisher

American Hotel & Lodging

Publishing Year

2015

Publishing Place

USA

Collation

663p

Specific Detail Info

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