A Field Guide to Scaling Up Your Business Blumberg, Matt Primary Author mixed material bibliography USA Wiley 2013 monographic en English

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374p A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO. startup 658.19781118548363 Podomoro University Digital Library 658.1 Blu s 2017.07.2500 My Library 658.1 Blu s 2017.07.2501 My Library 658.1 Blu s 2017.07.2500.jpg.jpg 2066 2017-06-19 11:47:46 2017-06-19 11:48:09 machine generated