Design Thinking Methodology Book

Design Thinking Methodology Book Yayici, Emrah Primary Author mixed material bibliography ArtBizTech 2016 monographic en English 116p This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges. It includes easily applicable design thinking techniques, such as HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition. design thingking Ideas 153.29786058603752 Podomoro University Digital Library 153.2 Yay d 2017.07.2474 My Library 153.2 Yay d 2017.07.2475 My Library 153.2 Yay d 2017.07.2474.jpg.jpg 2069 2017-06-19 12:30:57 2017-06-19 12:31:16 machine generated