Gladwell, Malcolm Primary Author mixed material bibliography Boston Wiley 2002 monographic en English

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301p The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. context effects causation contagion social psychology 3029780316346627 Podomoro University Digital Library 302 Gla t 2017.07.2439 My Library 302 Gla t 2017.07.2440 My Library 302 Gla t 2017.07.2439.jpg.jpg 2088 2017-06-21 09:42:08 2017-06-21 09:42:28 machine generated