The Tipping Point

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The Tipping Point

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Statement of Responsibility

Author(s)

Gladwell, Malcolm - Personal Name

Edition

Call Number

302 Gla t

ISBN/ISSN

9780316346627

Subject(s)

social psychology
contagion
causation
context effects

Classification

302

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2002

Publishing Place

Boston

Collation

301p

Specific Detail Info

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