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Google Analytics Breakthrough
Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills:
Learn how to campaign–tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel
Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates
Master Google Tag Manager for greater flexibility and process control in implementation
Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop–off
Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities
Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language
Gain a more complete view of customer behavior with mobile app and cross–device tracking
Incorporate related tools and techniques: third–party data visualization, CRM integration for long–term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing
Improve data storytelling and foster analytics adoption in the enterprise
658.401 Alh g
9781119144014
658.401
Text
English
Wiley
2016
New Jersey
596p
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This software is based on SLiM and released 2017.
