a Problem Solving Approach Froeb, Luke M Primary Author McCann, Brian T Primary Author Shor, Mikhael Primary Author mixed material bibliography USA Cengage Learning 2016 monographic 4th en English

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328p Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers. Managerial - Economics 3309781305259331 Podomoro University Digital Library 330 Fro m 2017.07.2556 My Library 330 Fro m 2017.07.2556.jpg.jpg 2115 2017-07-03 15:18:28 2017-07-03 15:19:03 machine generated