Managerial Economics: a Problem Solving Approach

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Managerial Economics: a Problem Solving Approach

Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.

Statement of Responsibility

Author(s)

Froeb, Luke M - Personal Name
McCann, Brian T - Personal Name
Shor, Mikhael - Personal Name

Edition

4th

Call Number

330 Fro m

ISBN/ISSN

9781305259331

Subject(s)

Managerial - Economics

Classification

330

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2016

Publishing Place

USA

Collation

328p

Specific Detail Info

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