Models, Theory and Application Brennan, Linda Primary Author Binney, Wayne Primary Author Parker, Lukas Primary Author mixed material bibliography Cheltenham Edward Elgar 2016 monographic en English

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427p With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource. Marketing 658.89781784711528 Podomoro University Digital Library 658.8 Bre s 2017.07.2576 My Library 658.8 Bre s 2017.07.2577 My Library 658.8 Bre s 2017.07.2576.jpg.jpg 2131 2017-07-04 16:57:32 2017-07-04 16:57:54 machine generated