Social Marketing and Behavior Change: Models, Theory and Application

Record Detail Back

XML

Social Marketing and Behavior Change: Models, Theory and Application

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behaviour decision and social change models.

This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Statement of Responsibility

Author(s)

Brennan, Linda - Personal Name
Binney, Wayne - Personal Name
Parker, Lukas - Personal Name

Edition

Call Number

658.8 Bre s

ISBN/ISSN

9781784711528

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Edward Elgar

Publishing Year

2016

Publishing Place

Cheltenham

Collation

427p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...