Mcquarrie, Edward Primary Author mixed material bibliography cheltenham UK Edward Elger 2015 monographic en English

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265p Drawing on Bourdieu and Campbell to support his thesis, Edward McQuarrie uncovers what is new online by: - presenting a sociological perspective on what consumers do online and contrasting it to more familiar economic, psychological and ethnographic views - reinterpreting Bourdieu s idea of cultural capital to understand the success of fashion bloggers - showing how the meaning of taste and what it means to dress fashionably have changed with the Web - explaining why online reviews cannot be considered word-of-mouth and therefore cannot be understood using that idea - examining why Pinterest is so attractive to female consumers while relating Pinterest to Walter Benjamin's ideas about how mechanical reproduction changes the meaning of art. This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online. Consumer Behavior 658.83429781784715991 Podomoro University Digital Library 658.8342 Mcq n 2017.07.2585 My Library 658.8342 Mcq n 2017.07.2585.jpg.jpg 2143 2017-07-05 13:55:53 2017-07-05 13:56:06 machine generated