Business Research Methods

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Business Research Methods

Brief Contents
Part 1 Introduction
Part 2 Beginning Stages of the Research Process
Part 3 Research Methods for Collecting Primary Data
Part 4 Measurement Concepts
Part 5 Sampling and Fieldwork
Part 6 Data Analysis and Presentation
Part 7 Comprehensive Cases with Computerized Databases

Statement of Responsibility

Author(s)

Zikmund, William G - Personal Name
Babin, Barry J - Personal Name

Edition

9th

Call Number

650.07 Zik b

ISBN/ISSN

9781133190943

Subject(s)

Business Research

Classification

650.07

Series Title

GMD

Text

Language

English

Publisher

Cengage Learing

Publishing Year

2013

Publishing Place

USA

Collation

670p

Specific Detail Info

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