A New Paradigm for Business Creativity de Brandandere, Luc Primary Author mixed material bibliography New York Random House 2013 monographic en English

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330p. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Idea Creativity Paradigm Creative Thinking Business 658.407 149780812992953 Podomoro University Digital Library 658.407 14 Bra t 2015.02.0498 My Library 658.407 14 Bra t 2015.02.0528 My Library 658.407 14 Bra t Thinking_in_New.jpg.jpg 224 2015-02-03 15:51:23 2018-02-13 14:47:02 machine generated