Thinking in New Boxes: A New Paradigm for Business Creativity

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Thinking in New Boxes: A New Paradigm for Business Creativity

This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:

• Doubt everything. Challenge your current perspectives.
• Probe the possible. Explore options around you.
• Diverge. Generate many new and exciting ideas, even if they seem absurd.
• Converge. Evaluate and select the ideas that will drive breakthrough results.
• Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.

Statement of Responsibility

Author(s)

de Brandandere, Luc - Personal Name

Edition

Call Number

658.407 14 Bra t

ISBN/ISSN

9780812992953

Subject(s)

Business
Creative Thinking
Paradigm
Creativity
Idea

Classification

658.407 14

Series Title

GMD

Text

Language

English

Publisher

Random House

Publishing Year

2013

Publishing Place

New York

Collation

330p.

Specific Detail Info

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