Chieh Lu, Allan Cheng Primary Author Rao, Yong Primary Author Gursoy, Dogan Primary Author mixed material bibliography China Sun Yat Sen University 2016 monographic 6th 2016 en English

CD-ROM

441p This workshop mainly aims to explore views of international stakeholders on the potential of the SFS Hotel Concept as tourism marketing strategy. Therefore this workshop welcomes participants from different disciplines such as Policy makers, hotel managers, marketing managers, chief executive officers, representatives from academia, industry, government, and other organizations, representatives of the organizing committee for the 6 th AHTMM conference. The presentation of the SFS Hotel Concept to all participants registered for the workshop will be followed by the Focus Group Discussion (FGD) among participants who are agreeable to participate on a voluntary basis in the FGD. Participants will be expected to share their views on the above concept and challenge this novel SFS Hotel Concept. The FGD will be video-recorded for the purpose of quality assurance with respect to qualitative data collection. Data will be collected in an anonymous matter and will be used for academic purposes only. Hotel Business NONE9780996424417 Podomoro University Digital Library PROC.HBP.013 My Library p2.png.png 2299 2017-08-07 09:44:28 2017-10-20 09:12:05 machine generated