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The 6th Advances in Hospitality and Tourism Marketing and Management Conference
This workshop mainly aims to explore views of international stakeholders on the
potential of the SFS Hotel Concept as tourism marketing strategy. Therefore this
workshop welcomes participants from different disciplines such as Policy makers, hotel
managers, marketing managers, chief executive officers, representatives from academia,
industry, government, and other organizations, representatives of the organizing
committee for the 6
th
AHTMM conference.
The presentation of the SFS Hotel Concept to all participants registered for the workshop
will be followed by the Focus Group Discussion (FGD) among participants who are
agreeable to participate on a voluntary basis in the FGD. Participants will be expected to
share their views on the above concept and challenge this novel SFS Hotel Concept. The
FGD will be video-recorded for the purpose of quality assurance with respect to
qualitative data collection. Data will be collected in an anonymous matter and will be
used for academic purposes only.
6th 2016
9780996424417
NONE
CD-ROM
English
Sun Yat Sen University
2016
China
441p
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