Digital Marketing Analytics

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Digital Marketing Analytics

Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!

Statement of Responsibility

Author(s)

Hemann, Chuck - Personal Name
Burbary, Ken - Personal Name

Edition

Call Number

658.84 Hem d

ISBN/ISSN

9780789150303

Subject(s)

Marketing

Classification

658.84

Series Title

GMD

Text

Language

English

Publisher

Quepublishing

Publishing Year

2013

Publishing Place

USA

Collation

364p

Specific Detail Info

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