Bryman, Alan Primary Author Bell, Emma Primary Author mixed material bibliography United Kingdom Oxford University Press 2011 monographic 4th en English

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580p Business Research Methods provides a comprehensive introduction to area of business research methods, from how to formulate research questions to the process of writing up research. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. Business Research 650.079780198747581 Podomoro University Digital Library 650.07 Bry b 2017.08.2667 My Library 650.07 Bry b business_research.jpg.jpg 2317 2017-08-09 11:31:30 2018-04-02 17:41:01 machine generated