Business Research Methods 4th edition

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Business Research Methods 4th edition

Business Research Methods provides a comprehensive introduction to area of business research methods, from how to formulate research questions to the process of writing up research. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research.

Statement of Responsibility

Author(s)

Bryman, Alan - Personal Name
Bell, Emma - Personal Name

Edition

4th

Call Number

650.07 Bry b

ISBN/ISSN

9780198747581

Subject(s)

Business Research

Classification

650.07

Series Title

GMD

Text

Language

English

Publisher

Oxford University Press

Publishing Year

2011

Publishing Place

United Kingdom

Collation

580p

Specific Detail Info

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