Kotler, Philip Primary Author Keller, Kevin Lane Primary Author mixed material bibliography England Pearson 2016 monographic en English

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136p The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Marketing Management 658.89781292092621 Podomoro University Digital Library 658.8 Kot m 2017.08.2702 My Library 658.8 Kot m 2017.08.2703 My Library 658.8 Kot m Marketing_management..jpg.jpg 2415 2017-08-29 13:43:58 2017-08-29 13:44:44 machine generated