Marketing Management

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Marketing Management

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name
Keller, Kevin Lane - Personal Name

Edition

Call Number

658.8 Kot m

ISBN/ISSN

9781292092621

Subject(s)

Marketing Management

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2016

Publishing Place

England

Collation

136p

Specific Detail Info

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