Burns, Alvin C Primary Author Veeck, Ann Primary Author Bush, Ronald Primary Author mixed material bibliography England Pearson 2017 monographic 8th en English

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487p Book Condition: New. Global ed of 8th Revised ed. Language: N/A. Brand New Book. For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a nuts and bolts introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. Marketing 658.839781292153261 Podomoro University Digital Library 658.83 Bur m 2017.08.2704 My Library 658.83 Bur m 2017.08.2705 My Library 658.83 Bur m marketing_researc.jpg.jpg 2416 2017-08-29 13:55:17 2017-08-29 13:57:30 machine generated