Marketing Research

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Marketing Research

Book Condition: New. Global ed of 8th Revised ed. Language: N/A. Brand New Book. For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a nuts and bolts introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers.

Statement of Responsibility

Author(s)

Burns, Alvin C - Personal Name
Veeck, Ann - Personal Name
Bush, Ronald - Personal Name

Edition

8th

Call Number

658.83 Bur m

ISBN/ISSN

9781292153261

Subject(s)

Marketing

Classification

658.83

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2017

Publishing Place

England

Collation

487p

Specific Detail Info

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