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Design and the Creation of Value
Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
Hesskett, John - Personal Name
338.9 Hes d
9781474274296
338.9
Text
English
Bloomsbury
2017
London
234p
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