Basic Design Typography

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Basic Design Typography

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Statement of Responsibility

Author(s)

Ambrose, Gavin - Personal Name
Harris, Paul - Personal Name

Edition

2nd

Call Number

741.6 Amb b

ISBN/ISSN

9781474225281

Subject(s)

Graphic Design
Prodi Desain Produk

Classification

741.6

Series Title

GMD

Text

Language

English

Publisher

Bloomsbury

Publishing Year

2017

Publishing Place

London

Collation

200p

Specific Detail Info

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