<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" ID="2522">
<titleInfo>
<title>The Art of Innovation</title>
</titleInfo>
<name type="Personal Name" authority="">
<namePart>Kelley, Tom</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
<originInfo>
<place><placeTerm type="text">England</placeTerm></place>
<publisher>Currency Doubleday</publisher>
<dateIssued>2001</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
</originInfo>
<language>
<languageTerm type="code">en</languageTerm>
<languageTerm type="text">English</languageTerm>
</language>
<physicalDescription>
<form authority="gmd">Text</form>
<extent>307p</extent>
</physicalDescription>
<note>There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.</note>
<subject authority=""><topic>Management for Business</topic></subject>
<subject authority=""><topic>Creative Business</topic></subject>
<classification>658.02</classification><identifier type="isbn">9780385499842</identifier><location>
<physicalLocation>Podomoro University Digital Library</physicalLocation>
<shelfLocator>658.02 Kel a</shelfLocator>
<holdingSimple>
<copyInformation>
<numerationAndChronology type="1">2017.09.2801</numerationAndChronology>
<sublocation>My Library</sublocation>
<shelfLocator>658.02 Kel a</shelfLocator>
</copyInformation>
<copyInformation>
<numerationAndChronology type="1">2017.09.2802</numerationAndChronology>
<sublocation>My Library</sublocation>
<shelfLocator>658.02 Kel a</shelfLocator>
</copyInformation>
</holdingSimple>
</location>
<slims:image>the_art.jpg.jpg</slims:image>
<recordInfo>
<recordIdentifier>2522</recordIdentifier>
<recordCreationDate encoding="w3cdtf">2017-09-14 10:15:11</recordCreationDate>
<recordChangeDate encoding="w3cdtf">2017-09-14 12:33:05</recordChangeDate>
<recordOrigin>machine generated</recordOrigin>
</recordInfo></mods></modsCollection>