Change By Design

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Change By Design

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Statement of Responsibility

Author(s)

Brown, Tim - Personal Name

Edition

Call Number

658.04 Bro c

ISBN/ISSN

9780061766084

Subject(s)

Management for Business

Classification

658.04

Series Title

GMD

Text

Language

English

Publisher

Harper Business

Publishing Year

2009

Publishing Place

USA

Collation

255p

Specific Detail Info

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