Putting Innovation to Work in Your Business Hirshberg, Jerry Primary Author mixed material bibliography New York HarperCollins 1998 monographic en English

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262p How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function. Automobile Industry and Trade Marketing-Management Product Design Creative Ability in Business Product Management Prodi Desain Produk 658.59780887309601 Podomoro University Digital Library 658.5 Hir c 2017.11.2938 My Library 658.5 Hir c 2017.11.2939 My Library 658.5 Hir c 2017.11.2938.jpg.jpg 2737 2017-11-03 16:34:29 2024-02-27 12:03:02 machine generated