Intregating Innovation, Customer Experience, and Brand Value Lockwood, Thomas Primary Author mixed material bibliography New York Allworth Press 2009 monographic en English

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285p Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors. Product Design Industrial Design Prodi Desain Produk 658.57529781581156683 Podomoro University Digital Library 658.5752 Loc d 2017.11.2942 My Library 658.5752 Loc d 2017.11.2943 My Library 658.5752 Loc d 2017.11.2942.jpg.jpg 2745 2017-11-07 09:27:49 2024-02-27 12:03:59 machine generated