People, Technology, Strategy 8th edition Wirtz, Jochen Primary Author Lovelock, Christopher H Primary Author mixed material bibliography Hackensack World Scientific 2016 monographic 8 en English

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783 p Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Marketing Strategy 658.89781944659011 Podomoro University Digital Library 658.8 Wir s 2018.01.3107 My Library 658.8 Wir s Services.jpg.jpg 2998 2018-01-03 10:32:37 2018-02-19 10:50:07 machine generated