Service Marketing: People, Technology, Strategy 8th edition

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Service Marketing: People, Technology, Strategy 8th edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Statement of Responsibility

Author(s)

Wirtz, Jochen - Personal Name
Lovelock, Christopher H - Personal Name

Edition

Call Number

658.8 Wir s

ISBN/ISSN

9781944659011

Subject(s)

Marketing Strategy

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

World Scientific

Publishing Year

2016

Publishing Place

Hackensack

Collation

783 p

Specific Detail Info

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