The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making 5th edition

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making 5th edition

This edition is now available with software for creating and communicating economic value estimations systematically―from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing.

Statement of Responsibility

Author(s)

Nagle, Thomas T - Personal Name
Holden, Reed K - Personal Name

Edition

5th

Call Number

658.816 Nag s

ISBN/ISSN

9781292023236

Subject(s)

Marketing--Decision making

Classification

658.816

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2014

Publishing Place

New York

Collation

334p.

Specific Detail Info

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